The Lone Wolves

Music Industry Professionals Network

Karola and Claire are both music industry experts who wanted to build a community of independent consultants to leverage each other's skills, connections, and experience.

The Lone Wolves hosts networking events for their members and offers access to their members to music businesses who are looking for the skills they provide.

We didn't want to fall into the tropes that would be associated with the music industry, like including musical imagery or concert photos. We also didn't want The Lone Wolves branding to be to cutesy or trite. So we went for a minimalistic approach with very powerful text sections.

I came up with the heading in the hero section based on the conversations that Karola and I had about this group. 'Solo Strength. Collective Power.' embodies exactly what they are going for - a group of independents working together for the good of the pack.

Their members offer a huge array of services. As Karola and I started to work together to categorise these and figure out a way to display them, it became clear that the best thing to do was to incorporate them into the foundation of the site, but having all the different services scroll across the background of the Services section. Anyone who visits the site now will know that if you want a service from them, they will almost certainly be able to provide it.