Dowling and Son

I was recommended to Dowling and Son through a mutual friend. When I spoke with them, I understood that they had a fantastic family-run business which received most of their clients through word-of-mouth. But they wanted to improve their website in order to achieve more business as word-of-mouth recommendations can dry up after a while.

Their previous site hadn't been updated in 11 years, and it showed. Crucial elements like the navbar didn't behave as expected and some elements had no margin or padding which meant text butted up right against the edge of containers, giving it the feeling that there was no space to breath on the site.

However, the actual content of the site and the images from their projects were brilliant. The website was letting them down in a big way by not reflecting the quality of their work.

I landed on an elegant, minimalist, black and white design with plenty of space. I normally like large singular, impactful images in the Hero section, but for this, I felt it made more sense to make full use of their large portfolio of images and create a ticker in the bottom half of the hero section which scrolled through the main images from each of their projects.

I created a new logo which captured the essence of their original logo, but with higher resolution and maybe a bit more sophistication.

I chose a font for the headings and menu that also reflected the quality and elegance of their work.

Hovering over the cards throughout the site brings them to life with a rotating border.

I especially like the containers under 'More Services' on the 'Services' page which expand nicely when clicked.

I'm going to maintain this site going forward and I hope through a little trial and error to get them ranking highly in Google Search Results.