Kick off questions
Before we meet, it would be very helpful if you could think about these questions below. We'll go over all of this during our initial meeting, but if you review these questions, it will save us time so that we can focus on the fun stuff.
DO NOT GET HUNG UP ON THIS!
These questions are here to get you thinking for now. It's perfectly okay if you haven't considered these things yet, you don't know, or you want guidance in answering these questions. We'll go over everything in your kick-off meeting.
Business and Brand Identity
Business Overview:
What is the main focus of your business?
Who are your target clients?
Branding:
Do you have a logo, colour scheme, and/or branding guidelines?
What tone and style do you want to convey (e.g., professional, friendly, innovative)?
Website Goals and Objectives
Primary Goals:
What are the main objectives of the website? (e.g., generating leads, providing information, showcasing case studies)
How will success be measured?
Target Audience:
Who is your primary audience?
What are their needs and challenges that your business addresses?
Content and Features
Content:
What type of content do you need (e.g., services, about us, blog, testimonials)?
Who will be responsible for creating and maintaining the content?
Key Features:
What specific features do you need (e.g., contact forms, appointment booking, newsletter signup)?
Do you need any special functionality (e.g., client portals, online payment systems)?
Design and User Experience
Design Preferences:
Are there any websites you like or dislike? What do you like about them?
Do you have any specific design requirements or preferences?
User Experience:
What user journey do you envision? How should visitors navigate the site?
What actions do you want visitors to take on your site?
Technical Requirements
Platform:
Do you have a preferred platform for the website (e.g., WordPress, Squarespace, custom development)?
Are there any integrations needed with other tools or systems (e.g., CRM, email marketing)?
Hosting and Domain:
Do you already have a domain name and hosting provider?
If not, do you need help selecting and setting these up?
Maintenance and Support
Ongoing Maintenance:
Who will be responsible for updating and maintaining the website?
Do you need training or documentation for managing the site?
Support:
What kind of ongoing support do you anticipate needing?
Budget and Timeline
Budget:
What is your budget for the website development?
Are there any budget constraints or priorities?
Timeline:
What is your desired timeline for the project?
Are there any specific deadlines we need to be aware of?
Legal and Compliance
Legal Considerations:
Are there any legal requirements or disclaimers that need to be included (e.g., privacy policy, terms of service)?
Do you need the site to be compliant with any specific regulations (e.g., GDPR)?
Competitor Analysis
Competitors:
Who are your main competitors?
What do you like and dislike about their websites?